New Revenue Sources
Airbnb was busy ramping up Trips, Places, Services, and Experiences when suddenly they added Flights in late-2016 (by the way, they already have Homes).
We should probably call 2017 “The Year of Adding Revenue Sources”.
Is your digital marketing strategy updated and all shaped up to help you grow customers this year?
Airbnb’s story is a great example of how “truly connecting with customers” can unlock the gates of traditional industries and change the rules of the game.
Today hotel chains are silently rushing to have a stake in the “sharing economy”:
- AccorHotels (think Raffles Hotels) bought Onefinestay, a high-end homes sharing company.
- Hyatt trying to get employees connect with guests on a more casual basis (to perhaps compete with local Airbnb hosts).
- Wyndham Hotels (think Ramada Hotels) invests in LoveHomeSwap.
Still, I know people in the hotel and travel industries who are absolutely in denial about how things will play out. This is worse than not having an online or digital marketing strategy.
What kinds of new competition and innovative companies are you expecting in 2017, in your industry?
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Image credit: Wired.